Nike is everywhere and will always be popular.  They were one of the pioneering companies that began the whole custom-shoe craze, and it makes sense that their NikeID site is so awesome. Once you get there, choose between a large number (I got tired counting them all) of athletic shoes to customize.  There are tons of details you can customize including:  colors, materials, text, width, and more.  My brother recently made a pair of Nike Dunks and he gets compliments daily.  Prices range from $90 to $220.  The thumbnail below is an example of only 10 of their many styles to choose from.

Go to NIKEiD.com and start designing your very own NIKE shoes!